Mastering the marketing of your theatre has never been more important. 

Learn How Your Theatre Can Benefit

2022 Subscriptions Available

From privacy changes affecting every channel of digital marketing to the evolution of print production and innovations in content marketing, you need Theatre Marketing Academy to understand and activate what's important for your theatre's marketing.

Stop chasing after bright shiny things and let us focus on what's important for theatre marketing to drive revenue for your theatre and delight your audiences this year.

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Many Ways To Connect And Engage

2022 Subscriptions On Sale Now!

As theatres work to redefine what theatre looks like post-pandemic, your marketing strategies, communication platforms and content are more important than ever before.

With your subscription, you gain access to our premium eNewsletter The Finch Report,  digital marketing trainings, events and more inside a thriving, private members-only subscription. 



On Sale Now

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Our community is a great way to connect with Academy members worldwide who are working daily to keep theatre moving forward! 

It takes less than a minute to join and together we’re sharing our stories, experiences, and ideas.




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1-on-1 Support


Sometimes your marketing projects and strategy need one-on-one attention. I bring marketing vision and innovation in collaboration with arts organizations.

Together, we build actionable marketing plans, restructure marketing systems and develop stellar content strategies that grow revenue and foster affinity from audiences in your community.


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Our Podcast Returns!


Digital and content marketing expert Julie Nemitz shares online marketing strategies that help creative folks make, move and market content online.

She'll also cover current performing arts news, trends and feature interviews with some of the country's best arts-makers. 

Bi-weekly episodes resume in January.


Listen Anywhere. Anytime.

We're open for business!

We've curated our most popular masterclasses, trainings, and guides into one convenient and shoppable location.
Now is the perfect time to sharpen your marketing skills and improve your theatre's marketing strategies and practices. 


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Be among the first to know when new content is available.

If you manage your theatre's marketing or lead a theatre organization and are ready to overcome the challenges the pandemic brought us, jumpstart the recouping of your lost revenue with innovative marketing, and need to feel confident your marketing works then...
are you ready to join your fellow theatre makers?
Yes! I want to get on the mailing list!

Set your theatre up for online marketing success.

 So. How healthy are your organization’s online platforms? 68% of customers agree that COVID-19 has elevated their expectations of brands’ digital capabilities. (Oracle Marketing Research)

In this Digital Marketing Check-up for 2021, you will assess your organization’s digital foundations and practices. You’ll also get expert guidance on “how” to activate those best practices. Let’s keep theatre moving forward!

Download For Free



I’m Julie Nemitz, the gal on the Surface laptop. I'm a digital brand and content marketing expert and a mentor to creative folks and theatre organizations. What gets me up in the morning? The future!

Your theatre's future!

In 2019, I created the Theatre Marketing Academy to inspire and educate homegrown regional and community theatres to master the best, most innovative marketing strategies, systems, and content that grow revenue and delight audiences in your community.

Never in my wildest dreams did I imagine we'd face a global pandemic that drastically altered our ways of working and creating.

But we here in the Academy -- over 500 of us -- well, we persevere.

And so can you. Your theatre has found its newest, best marketing ally... The Theatre Marketing Academy.


All The Education and Tools You Need To Build A Strong Strategic Plan for 2022

It’s the time of year where theatres across the world are investing time and brain-power in planning what their 2022/2023 season will be. This time in our calendar year has never been more important. 

Since the theatre industry’s last full-cycle planning session (2018/2019), there’s been a pandemic. There’s been seismic shifts in how we produce theatre. Who is included and how we treat those under our theatrical roof. In 2019 I’ll wager none of us knew what IDEA even is. (Still don’t? IDEA is Inclusion, Diversity, Equity and Accessibility. It highlights efforts we make toward underserved communities by addressing structural inequities.)

And marketing best practices are already evolving at a swift pace  in 2022!  As the effects of the global COVID-19 Pandemic ebb and flow and we return to our beloved theatre spaces, marketing expertise must be a priority and a critical component of your theatre's future.

Our Strategic Planning Action Guide sets the groundwork for your theatre's evolution.  Available for purchase January 6, 2022. 

Words Of Praise From Academy Members


Sherry Johnson

(Building Block Arts)
"I'm just so glad to be learning and growing my marketing skills. I've never had behind-the-scenes marketing training. 
Now I am getting it in manageable pieces at just the right time.  So grateful. Thank you!"

Robert Weiner

(Farmers Alley Theatre)

"Julie is extremely knowledgeable in the super-fast and ever-changing landscape of digital marketing.

And even better yet, does a great job of transferring her knowledge to me."

Michelle Blanchard

(Grand Opera House)

"I felt like I was the only person swinging blindly in the digital chasm. The biggest thing I get from the Marketeers and Julie is inspiration!

I always come away from webinars, meetups and other programs with a new idea or new inspiration."

Doug Hughes

(South Bay Music Theatre)

The opportunity to share creative ideas (and get positive affirmation) and to crowdsource questions is fantastic. 

Julie's upbeat optimism and helpful critiques are both informative and valuable."


Ashley Hartwig

(Duluth Playhouse)

"This group has been amazing to be a part of. Going back and reviewing the videos or seeing the things other theatres are up to and the willingness to discuss ups/downs/challenges/ideas is so uplifting in this time of uncertainty."

Ernest Williams

(City Theatre of Independence)

"Julie's enthusiasm and passion for Marketing and sharing her craft/skill/talent is infectious and I want to be diseased more and better as often as possible.

In another life I might consider being a full-time marketer."

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