Mastering the marketing of your theatre has never been more important. 

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Many Ways To Connect And Engage

Masterclasses, Workshops, and More

It's time to master the best, most innovative marketing strategies, systems, and content that grows revenue for your theatre and delights audiences in your community.
Nothing changes faster than marketing trends and best practices. Let's roll up our sleeves and transform your marketing ... together. 
Inside the Theatre Marketing Lab. 
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Our community is a great way to connect with Academy members worldwide who are working daily to keep theatre moving forward! 

It takes less than a minute to join and together we’re sharing our stories, experiences, and ideas.



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Our Hit Podcast Is Back!


Theatre Marketing Academy founder Julie Nemitz hosts a weekly podcast that helps theatre-makers market their productions and build their theatre's brand based on what's working right now in marketing.

 Julie also shares her perspective on current theatre arts news, trends and features interviews with some of the country's best theatre-makers and marketing experts.


Listen Anywhere. Anytime.

1-on-1 Support and Coaching

 Sometimes your marketing projects and strategy need one-on-one attention. I bring marketing vision and innovation in collaboration with arts organizations.

Together, we build actionable marketing plans, restructure marketing systems and develop stellar content strategies that grow revenue and foster affinity from audiences in your community.


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Course Library Is Open


We've curated our most popular masterclasses, trainings, and guides into one convenient and shoppable location.
Now is the perfect time to sharpen your marketing skills and improve your theatre's marketing strategies and practices.
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Set your theatre up for online marketing success.

 So. How healthy are your organization’s online platforms? 68% of customers agree that COVID-19 has elevated their expectations of brands’ digital capabilities. (Oracle Marketing Research)

In this Digital Marketing Check-up for Theatres, you will assess your organization’s digital foundations and practices. You’ll also get expert guidance on “how” to activate those best practices. Let’s keep theatre moving forward!

Download For Free


Hi. I'm Julie Nemitz. I'm a marketing consultant to theatre organizations worldwide. What gets me up in the morning? Working to make theatre thrive again in communities just like yours.

For many theatres, the process of keeping up with the changes in marketing can feel overwhelming. Maybe you know there is still lot for you to learn. Tactics that aren't working need to be re-evaluated and replaced. And you're already doing the work of three people.

That's when I enter, stage right!

In 2019, I created the Theatre Marketing Academy to inspire and educate homegrown regional and community theatres to master the best, most innovative marketing strategies, systems, and content that grow revenue and delight audiences in your community.

Never in my wildest dreams did I imagine we'd face a global pandemic that drastically altered our ways of working and creating.

But we here in the Academy -- over 500 of us -- well, we persevere.

And so can you. Your theatre has found its newest, best marketing ally... The Theatre Marketing Academy.


Words Of Praise From Academy Members


Sherry Johnson

(Building Block Arts)
"I'm just so glad to be learning and growing my marketing skills. I've never had behind-the-scenes marketing training. 
Now I am getting it in manageable pieces at just the right time.  So grateful. Thank you!"

Robert Weiner

(Farmers Alley Theatre)

"Julie is extremely knowledgeable in the super-fast and ever-changing landscape of digital marketing.

And even better yet, does a great job of transferring her knowledge to me."

Michelle Blanchard

(Grand Opera House)

"I felt like I was the only person swinging blindly in the digital chasm. The biggest thing I get from the Marketeers and Julie is inspiration!

I always come away from webinars, meetups and other programs with a new idea or new inspiration."

Doug Hughes

(South Bay Music Theatre)

The opportunity to share creative ideas (and get positive affirmation) and to crowdsource questions is fantastic. 

Julie's upbeat optimism and helpful critiques are both informative and valuable."


Ashley Hartwig

(Duluth Playhouse)

"This group has been amazing to be a part of. Going back and reviewing the videos or seeing the things other theatres are up to and the willingness to discuss ups/downs/challenges/ideas is so uplifting in this time of uncertainty."

Ernest Williams

(City Theatre of Independence)

"Julie's enthusiasm and passion for Marketing and sharing her craft/skill/talent is infectious and I want to be diseased more and better as often as possible.

In another life I might consider being a full-time marketer."

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