$50.00 USD

Purchase is non-transferrable and non-refundable.  
 
Please note these trainings are copyrighted and we know that you appreciate that small businesses need to continue earning revenue from its products so thank you for not sharing. 

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TMA Mastery Workshop: Your Theatre Is A Brand! Evolving Your Brand Strategy

Solidifying your theatre organization’s brand is critical to impactful and successful marketing. Your branding is the linchpin for your theatre’s overall strategy. It defines your identity to your teammates, actors, volunteers, your sponsors, donors and importantly -- your audiences.
 
This extended mastery workshop guides you through thought-work and exercises that help define and refine your theatre’s brand for the new decade.
 
You'll also learn new ways to approach your theatre's mission statement and learn how modern brand concepts like guiding principles and critical actions can significantly impact the success of your theatre
 
This workshop is comprised of:
 
1. Your Theatre Is a Brand!
  • Theatre Branding Workbook
  • A comprehensive video that walks you through each element of the Brand Workbook
  • Worksheets for the Patron Persona exercise

2. Mission, Guiding Principles and Critical Actions: New Concepts In Brand Development

  • An extended video masterclass that takes you through the development of new concepts in brand strategy
  • A worksheet to accompany the masterclass 

This comprehensive workshop can be done solo or with a team from your organization.  It's an important way to evolve your theatre and prepare for a successful 2022/2023 season!

 

The value of this workshop is over $395.00! 

What People Are Saying:

I felt like I was the only person swinging blindly in the digital chasm. The biggest thing I get from the Marketeers and Julie is inspiration! - Michelle Blanchard, Marketing Manager Grand Opera House I always come away from webinars, meetups and other programs with a new idea or new inspiration.