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TMA 2022 Strategic Planning Action Guide

All The Education and Tools You Need To Build A Strong Strategic Plan for 2022

It’s the time of year where theatres across the world are investing time and brain-power in planning what their 2022/2023 season will be. This time in our calendar year has never been more important. 


This 14-page guide also includes 4 downloadable templates and guided project sheets to assist you in activating on your strategic goals.  This is what we in marketing call "gold"!


Since the theatre industry’s last full-cycle planning session (2018/2019), there’s been a pandemic. There’s been seismic shifts in how we produce theatre. Who is included and how we treat those under our theatrical roof. In 2019 I’ll wager none of us knew what IDEA even is. (Still don’t? IDEA is Inclusion, Diversity, Equity and Accessibility. It highlights efforts we make toward underserved communities by addressing structural inequities.)

And marketing best practices are already evolving at a swift pace  in 2022!  As the effects of the global COVID-19 Pandemic ebb and flow and we return to our beloved theatre spaces, marketing expertise must be a priority and a critical component of your theatre's future.



Our Strategic Planning Action Guide sets the groundwork for your theatre's evolution.  


All sales final and this guide is non-transferrable to others outside your theatre organization. We rely on the honor code here at TMA! Thank you.